Chien Charles S - Problems In Marketing Applying Key Concepts And Techniques - Paperback

Binding: Paperback
Description: Fully revised and updated Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.
Title: Problems In Marketing Applying Key Concepts And Techniques
Author(s): Chien Charles S
Publisher: Sage Publications Inc
Barcode: 9780761971795
Pages: 336 Pages
Publication Date: 12/12/2007
Category: Sales & Marketing