Hunter Csp Mark - High - Profit Selling Win The Sale Without Compromising On Price - Paperback

Binding: Paperback
Description: This book teaches salespeople to rethink their approach to sales goals - - so they not only sell a greater quantity but sell with the bottom line in mind. In the high - pressure quest to make a sale acquire a contract and beat out other bidders sales professionals frequently resort to short - term strategies like cutting prices offering discounts or making other concessions. By explaining how short - term strategies are destructive to the long - term sustainability of a business High - Profit Selling helps salespeople instead focus their energy on profit sales that successfully execute product price increases while maintaining and strengthening current customer relationships. In this invaluable resource you ll learn:how to avoid negotiating actively listen to customers match the benefits of products or services with customers needs and pains confidently communicate value and ensure prospects are serious and not shopping for price. Too many salespeople believe that a sale at any price is better than no sale at all. High - Profit Selling teaches them to do away with this logic and instead make sales that satisfy and add value to both the client and company.
Title: High - Profit Selling Win The Sale Without Compromising On Price
Author(s): Hunter Csp Mark
Publisher: Harpercollins Focus
Barcode: 9780814420096
Pages: 272 Pages
Publication Date: 2/15/2012
Category: Sales & Marketing