Janes Stephanie
Janes Stephanie - Alternate Reality Games Promotion And Participatory Culture - Hardcover
Janes Stephanie - Alternate Reality Games Promotion And Participatory Culture - Hardcover
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Binding: Hardcover
Description: Using textual analysis interviews with game designers audience surveys and close analysis of player forum discussion this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (AR Gs). Historically AR Gs are rooted in advertising as much as they are in narrative storytelling. As designers often have to respond to player actions as the game progresses players can have an impact on the storyline on character behaviour and potentially on the final resolution of the narrative. This book explores how both media consumers and producers are responding to this new reconfiguration of the producer/consumer/prosumer dynamic in order to better understand the diverse advertising experiences available to media audiences today. With a focus on participatory culture and the political economy of promotional communications this in - depth analysis of AR Gs will appeal to academics and researchers in the fields of games film advertising and media and cultural studies.
Title: Alternate Reality Games Promotion And Participatory Culture
Author(s): Janes Stephanie
Publisher: Taylor & Francis Inc
Barcode: 9780815386803
Pages: 134 Pages, 2 Halftones, Black And White; 2 Illustrations, Black And White
Publication Date: 8/13/2019
Series: Routledge Critical Advertising Studies
Category: Advertising Industry
Description: Using textual analysis interviews with game designers audience surveys and close analysis of player forum discussion this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (AR Gs). Historically AR Gs are rooted in advertising as much as they are in narrative storytelling. As designers often have to respond to player actions as the game progresses players can have an impact on the storyline on character behaviour and potentially on the final resolution of the narrative. This book explores how both media consumers and producers are responding to this new reconfiguration of the producer/consumer/prosumer dynamic in order to better understand the diverse advertising experiences available to media audiences today. With a focus on participatory culture and the political economy of promotional communications this in - depth analysis of AR Gs will appeal to academics and researchers in the fields of games film advertising and media and cultural studies.
Title: Alternate Reality Games Promotion And Participatory Culture
Author(s): Janes Stephanie
Publisher: Taylor & Francis Inc
Barcode: 9780815386803
Pages: 134 Pages, 2 Halftones, Black And White; 2 Illustrations, Black And White
Publication Date: 8/13/2019
Series: Routledge Critical Advertising Studies
Category: Advertising Industry
