Sachs Tom
Sachs Tom - G - Shock - Hardcover
Sachs Tom - G - Shock - Hardcover
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Binding: Hardcover
Description: Celebrating the story of G - Shock a truly unique watch whose pioneering innovation function and versatile design has made it a cult - collectible worn by devoted fans across the globe as well as by cultural icons in the worlds of fashion sports music and popular culture for the past forty years. Born at a time when watches were generally considered fragile instruments G - Shock began as a dream of a young engineer Kikuo Ibe who wanted to create a watch that doesn t break even when dropped. In 1981, Project Team Tough was formed to build it and over two years and 200 prototypes later the indestructible shock - resistant G - Shock watch was crafted. This revealing volume takes readers through the journey spirit and evolution of this distinctive timepiece whose form and function combined with constant innovation over the past four decades have cemented the watch as a symbol of strength and endurance. Worn by everyone from pro - athletes and military personnel to skateboarders surfers musicians and entertainers this stylish and multipurpose watch has permeated the spheres of sports design music and popular culture. Chapters include a history of the technological innovation behind - the - scenes imagery from the brand's headquarters in Japan interviews with some of the brand's diehard collectors and advertisements and collaborations with sports figures fashion designers musicians and artists including pro - surfer Kanoa Igarashi musician Kid Cudi designers Takashi Murakami and Nigo and fashion brands like BAPE Kith St ssy Maison Margiela and Supreme. Embodying the spirit of Absolute Toughness G - Shock's visceral connection to its collaborators and collectors make this book a must - have for watch connoisseurs and design aficionados.
Title: G - Shock
Author(s): Sachs Tom
Publisher: Rizzoli International Publications
Barcode: 9780847873180
Pages: 256 Pages, 175 Color Illustrations
Publication Date: 9/26/2023
Category: Antique Clocks, Watches, Musical Boxes & Automata
Description: Celebrating the story of G - Shock a truly unique watch whose pioneering innovation function and versatile design has made it a cult - collectible worn by devoted fans across the globe as well as by cultural icons in the worlds of fashion sports music and popular culture for the past forty years. Born at a time when watches were generally considered fragile instruments G - Shock began as a dream of a young engineer Kikuo Ibe who wanted to create a watch that doesn t break even when dropped. In 1981, Project Team Tough was formed to build it and over two years and 200 prototypes later the indestructible shock - resistant G - Shock watch was crafted. This revealing volume takes readers through the journey spirit and evolution of this distinctive timepiece whose form and function combined with constant innovation over the past four decades have cemented the watch as a symbol of strength and endurance. Worn by everyone from pro - athletes and military personnel to skateboarders surfers musicians and entertainers this stylish and multipurpose watch has permeated the spheres of sports design music and popular culture. Chapters include a history of the technological innovation behind - the - scenes imagery from the brand's headquarters in Japan interviews with some of the brand's diehard collectors and advertisements and collaborations with sports figures fashion designers musicians and artists including pro - surfer Kanoa Igarashi musician Kid Cudi designers Takashi Murakami and Nigo and fashion brands like BAPE Kith St ssy Maison Margiela and Supreme. Embodying the spirit of Absolute Toughness G - Shock's visceral connection to its collaborators and collectors make this book a must - have for watch connoisseurs and design aficionados.
Title: G - Shock
Author(s): Sachs Tom
Publisher: Rizzoli International Publications
Barcode: 9780847873180
Pages: 256 Pages, 175 Color Illustrations
Publication Date: 9/26/2023
Category: Antique Clocks, Watches, Musical Boxes & Automata
