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Middleton Simon (Norwich Uk)
What You Need To Know About Marketing
What You Need To Know About Marketing
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Binding: Paperback
Description: Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business from the hand - car - wash by the side of the road to the world's most famous brands engage in marketing every single day. This is an essential reliable speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries what experts can teach us that we can use ourselves how marketing has changed in our new digital world and how to avoid classic mistakes. In short this is all you need to know about marketing. Introduction - Marketing: the world's second oldest business activity Chapter 1 - The Product. Chapter 2 - The Marketing Strategy and the Marketing Plan Chapter 3 - Your Customers. Chapter 4 - Pricing and Promotion Chapter 5 - Placement or Distribution. Chapter 6 - Customer Engagement Chapter 7 - Branding Chapter 8 - Social Media and Digital Marketing
Title: What You Need To Know About Marketing
Author(s): Middleton Simon (Norwich Uk)
Publisher: John Wiley And Sons Ltd
Barcode: 9780857081506
Pages: 288 Pages
Publication Date: 6/7/2011
Category: Sales & Marketing
Description: Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business from the hand - car - wash by the side of the road to the world's most famous brands engage in marketing every single day. This is an essential reliable speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries what experts can teach us that we can use ourselves how marketing has changed in our new digital world and how to avoid classic mistakes. In short this is all you need to know about marketing. Introduction - Marketing: the world's second oldest business activity Chapter 1 - The Product. Chapter 2 - The Marketing Strategy and the Marketing Plan Chapter 3 - Your Customers. Chapter 4 - Pricing and Promotion Chapter 5 - Placement or Distribution. Chapter 6 - Customer Engagement Chapter 7 - Branding Chapter 8 - Social Media and Digital Marketing
Title: What You Need To Know About Marketing
Author(s): Middleton Simon (Norwich Uk)
Publisher: John Wiley And Sons Ltd
Barcode: 9780857081506
Pages: 288 Pages
Publication Date: 6/7/2011
Category: Sales & Marketing