Shotton Richard
Shotton Richard - The Choice Factory 25 Behavioural Biases That Influence What We Buy - Paperback
Shotton Richard - The Choice Factory 25 Behavioural Biases That Influence What We Buy - Paperback
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Binding: Paperback
Description: Before you can influence decisions you need to understand what drives them. In The Choice Factory Richard Shotton sets out to help you learn. From priming to the pratfall effect charm pricing to the curse of knowledge the science of behavioural economics has never been easier to apply to marketing.
Title: The Choice Factory 25 Behavioural Biases That Influence What We Buy
Author(s): Shotton Richard
Publisher: Harriman House Publishing
Barcode: 9780857196095
Pages: 220 Pages, Illustrations, Black And White
Publication Date: 2/12/2018
Category: Behavioural Economics
Description: Before you can influence decisions you need to understand what drives them. In The Choice Factory Richard Shotton sets out to help you learn. From priming to the pratfall effect charm pricing to the curse of knowledge the science of behavioural economics has never been easier to apply to marketing.
Title: The Choice Factory 25 Behavioural Biases That Influence What We Buy
Author(s): Shotton Richard
Publisher: Harriman House Publishing
Barcode: 9780857196095
Pages: 220 Pages, Illustrations, Black And White
Publication Date: 2/12/2018
Category: Behavioural Economics
