Packard Vance
Packard Vance - The Hidden Persuaders - Paperback
Packard Vance - The Hidden Persuaders - Paperback
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Binding: Paperback
Description: A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques including subliminal tactics this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition Packard also discusses advertising in politics predicting the way image and personality rapidly came to overshadow real issues in the televised age.
Title: The Hidden Persuaders
Author(s): Packard Vance
Publisher: Ig Publishing
Barcode: 9780978843106
Pages: 200 Pages
Publication Date: 7/1/2007
Category: Media Studies
Description: A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques including subliminal tactics this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition Packard also discusses advertising in politics predicting the way image and personality rapidly came to overshadow real issues in the televised age.
Title: The Hidden Persuaders
Author(s): Packard Vance
Publisher: Ig Publishing
Barcode: 9780978843106
Pages: 200 Pages
Publication Date: 7/1/2007
Category: Media Studies
