Potocnik Topler Jasna - Travel Writing For Tourism And City Branding Urban Place - Writing Methodologies - Paperback

Binding: Paperback
Description: Travel Writing for Tourism and City Branding is an insightful expert - led book which provides tourism students with a practice - based approach to producing researched literary travel writing on an urban destination using the writing process as a research tool in itself. The book is scientifically supported with full academic references for researchers. On a global basis city councils and destination managers are seeking new ways to commission and sponsor professional content authors as part of place - branding projects for tourism development. Given the increasing prevalence of such content within the tourism industry this book provides a cohesive overview of literary travel writing presenting it as an enquiry process that can be applied by writer - researchers to spaces that have value to them. Travel writing is presented as a methodological practice that researchers can learn and apply to their own projects both in academic settings and in commercial city branding. Examples of literary travel writing are carefully examined throughout and their affects refracted through further work. Enriched with a wealth of case studies chapters are presented in such a way that readers can take the work as a model for their own projects. This informative and practical volume will be of great interest to students of tourism marketing destination marketing place branding and travel writing as well as current creators of commercial tourism marketing content.
Title: Travel Writing For Tourism And City Branding Urban Place - Writing Methodologies
Author(s): Potocnik Topler Jasna
Publisher: Taylor & Francis Ltd
Barcode: 9781032014692
Pages: 168 Pages, 13 Tables, Black And White; 3 Line Drawings, Black And White; 3 Illustrations, Black And
Publication Date: 12/30/2022
Category: Sports & Outdoor Recreation