Pearson Mark (Griffith University Australia)
Pearson Mark (Griffith University Australia) - Social Media Risk And The Law A Guide For Global Communicators - Paperback
Pearson Mark (Griffith University Australia) - Social Media Risk And The Law A Guide For Global Communicators - Paperback
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Binding: Paperback
Description: Social media has many advantages for professional communication but it also carries considerable risks including legal pitfalls. This book equips students and communication professionals with the knowledge and skills to help minimise the risks that can arise when they post or host on social media. It offers them strategies for taking advantage of the opportunities of social media while also navigating the ethical legal and organisational risks that can lead to audience outrage brand damage expensive litigation and communication crises. The book uses stakeholder theory and risk analysis tools to anticipate identify address and balance these opportunities and risks. It takes a global approach to risk and social media law drawing on fascinating case studies from key international jurisdictions to explain and illustrate the basic principles. Whether you are a corporate communicator social media manager journalist marketer blogger or student you will find this book an essential addition to your professional library as the first reference point when social media and legal risks arise.
Title: Social Media Risk And The Law A Guide For Global Communicators
Author(s): Pearson Mark (Griffith University Australia)
Publisher: Taylor & Francis Ltd
Barcode: 9781032017990
Pages: 174 Pages, 2 Tables, Black And White; 4 Line Drawings, Black And White; 1 Halftones, Black And White
Publication Date: 9/15/2021
Category: Digital Animation
Description: Social media has many advantages for professional communication but it also carries considerable risks including legal pitfalls. This book equips students and communication professionals with the knowledge and skills to help minimise the risks that can arise when they post or host on social media. It offers them strategies for taking advantage of the opportunities of social media while also navigating the ethical legal and organisational risks that can lead to audience outrage brand damage expensive litigation and communication crises. The book uses stakeholder theory and risk analysis tools to anticipate identify address and balance these opportunities and risks. It takes a global approach to risk and social media law drawing on fascinating case studies from key international jurisdictions to explain and illustrate the basic principles. Whether you are a corporate communicator social media manager journalist marketer blogger or student you will find this book an essential addition to your professional library as the first reference point when social media and legal risks arise.
Title: Social Media Risk And The Law A Guide For Global Communicators
Author(s): Pearson Mark (Griffith University Australia)
Publisher: Taylor & Francis Ltd
Barcode: 9781032017990
Pages: 174 Pages, 2 Tables, Black And White; 4 Line Drawings, Black And White; 1 Halftones, Black And White
Publication Date: 9/15/2021
Category: Digital Animation
