Domegan Christine
Domegan Christine - Social Marketing Principles And Practice For Delivering Global Change - Paperback
Domegan Christine - Social Marketing Principles And Practice For Delivering Global Change - Paperback
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Binding: Paperback
Description: Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts from Black Lives Matter to Brexit the climate is in crisis and Covid - 19 has highlighted power imbalances across the globe. In these turbulent times this fourth edition will arm you with: Fresh content on climate breakdown inequality and diversity public health and poverty The critical capacity to analyse the origins workings and future of our economic system Contemporary case studies from around the world demonstrating how change happens Reflective questions and critical thinking tasks to aid understanding This popular introductory textbook has been fully updated to enable you to challenge the bad champion the good and enact meaningful change. If you already have marketing know - how then it will help you apply this in a health social and ecological context. If you come from a social science public health or ecological background and have little knowledge of marketing it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings.
Title: Social Marketing Principles And Practice For Delivering Global Change
Author(s): Domegan Christine
Publisher: Taylor & Francis Ltd
Barcode: 9781032059679
Pages: 374 Pages, 28 Line Drawings, Black And White; 66 Halftones, Black And White; 94 Illustrations, Black
Publication Date: 4/20/2023
Category: Advertising
Description: Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts from Black Lives Matter to Brexit the climate is in crisis and Covid - 19 has highlighted power imbalances across the globe. In these turbulent times this fourth edition will arm you with: Fresh content on climate breakdown inequality and diversity public health and poverty The critical capacity to analyse the origins workings and future of our economic system Contemporary case studies from around the world demonstrating how change happens Reflective questions and critical thinking tasks to aid understanding This popular introductory textbook has been fully updated to enable you to challenge the bad champion the good and enact meaningful change. If you already have marketing know - how then it will help you apply this in a health social and ecological context. If you come from a social science public health or ecological background and have little knowledge of marketing it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings.
Title: Social Marketing Principles And Practice For Delivering Global Change
Author(s): Domegan Christine
Publisher: Taylor & Francis Ltd
Barcode: 9781032059679
Pages: 374 Pages, 28 Line Drawings, Black And White; 66 Halftones, Black And White; 94 Illustrations, Black
Publication Date: 4/20/2023
Category: Advertising
