Connock Alex
Connock Alex - Media Management And Artificial Intelligence Understanding Media Business Models In The Digital Age - Paperback
Connock Alex - Media Management And Artificial Intelligence Understanding Media Business Models In The Digital Age - Paperback
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Description: This cutting - edge textbook examines contemporary media business models in the context of Artificial Intelligence (AI) and digital transformation. AI has dramatically impacted media production and distribution from recommendation engines to synthetic humans from video - to - text tools to natural language models. " AI is really the change agent of the media industry " answered a natural language generation model when AI was asked about the subject of this book. " It will open incredible opportunities." This book seeks to explore them. The media is examined through four sections. Principles maps business models and the key tools of AI. Platforms covers distribution channels in Games Streamers Social Networks Broadcast and Digital Publishing. Producers covers the engines of content - making including Scripted Entertainment Factual Content Marketing Creators and Music. Finally Pioneers covers emerging sectors of Podcasting Esports the Metaverse and other AI - driven developments. Then in each chapter a standard value creation model is applied mapping a single sector through development production distribution and monetisation. Diverse case studies are analysed from India Nigeria South Korea South Africa France the Netherlands the US the UK Denmark and China around creative entrepreneurship revenue models profit drivers rights and emerging AI tools. Questions are provided for each case whilst chapter summaries cement learning. Applied and technology - focused this text offers core reading for advanced undergraduate and postgraduates studying Media Management or the relationship between Entertainment Media and Technology. Online resources include chapter - by - chapter Power Point slides and an Instructor's Manual with further exercises and case studies.
Title: Media Management And Artificial Intelligence Understanding Media Business Models In The Digital Age
Author(s): Connock Alex
Publisher: Taylor & Francis Ltd
Barcode: 9781032100944
Pages: 336 Pages, 16 Tables, Black And White; 16 Line Drawings, Black And White; 16 Illustrations, Black An
Publication Date: 11/18/2022
Category: Artificial Intelligence
Description: This cutting - edge textbook examines contemporary media business models in the context of Artificial Intelligence (AI) and digital transformation. AI has dramatically impacted media production and distribution from recommendation engines to synthetic humans from video - to - text tools to natural language models. " AI is really the change agent of the media industry " answered a natural language generation model when AI was asked about the subject of this book. " It will open incredible opportunities." This book seeks to explore them. The media is examined through four sections. Principles maps business models and the key tools of AI. Platforms covers distribution channels in Games Streamers Social Networks Broadcast and Digital Publishing. Producers covers the engines of content - making including Scripted Entertainment Factual Content Marketing Creators and Music. Finally Pioneers covers emerging sectors of Podcasting Esports the Metaverse and other AI - driven developments. Then in each chapter a standard value creation model is applied mapping a single sector through development production distribution and monetisation. Diverse case studies are analysed from India Nigeria South Korea South Africa France the Netherlands the US the UK Denmark and China around creative entrepreneurship revenue models profit drivers rights and emerging AI tools. Questions are provided for each case whilst chapter summaries cement learning. Applied and technology - focused this text offers core reading for advanced undergraduate and postgraduates studying Media Management or the relationship between Entertainment Media and Technology. Online resources include chapter - by - chapter Power Point slides and an Instructor's Manual with further exercises and case studies.
Title: Media Management And Artificial Intelligence Understanding Media Business Models In The Digital Age
Author(s): Connock Alex
Publisher: Taylor & Francis Ltd
Barcode: 9781032100944
Pages: 336 Pages, 16 Tables, Black And White; 16 Line Drawings, Black And White; 16 Illustrations, Black An
Publication Date: 11/18/2022
Category: Artificial Intelligence
