Simpson Helen A. - Social Media Marketing For Book Publishers - Paperback

Binding: Paperback
Description: Providing a concise toolbox for publishing professionals and students of publishing this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever - competitive industry. Taking a hands - on practical approach Social Media Marketing for Book Publishers covers topics including researching and identifying actionable insights developing a strategy producing content promotion types community building working with influencers and how to measure success. Pulling from years of industry experience the authors main focus is on adult fiction publishing but they also address other areas of the industry including children's young adult (Y a) academic and non - fiction. The book additionally brings in valuable voices from the wider digital marketing industries featuring excerpts from interviews with experts across search engine optimisation (SEO) Ad Words social platforms community management influencer management and content strategists. Social Media Marketing for Book Publishers is a key text for any publishing courses covering how to market books and should find a place on every publishers bookshelf.
Title: Social Media Marketing For Book Publishers
Author(s): Simpson Helen A.
Publisher: Taylor & Francis Ltd
Barcode: 9781032231556
Pages: 184 Pages, 26 Halftones, Black And White; 26 Illustrations, Black And White
Publication Date: 9/2/2022
Category: Advertising Industry