Ratten Vanessa (La Trobe University Australia) - Research Methodologies For Business Management - Paperback

Binding: Paperback
Description: Most existing research methodologies texts take a more general approach or are edited books of previously published articles or chapters written by different authors. This book written by a business management scholar covers the fundamentals of business management research and its methodologies in a seamless unified manner. The book offers up - date methodologies and accessible explanations of the research process. It starts with advances in business management research methodology and gives a thorough overview on the different levels of analysis in the field. It builds upon the knowledge by examining both qualitative and quantitative research methodologies in the context of business management. It also goes over the use of machine learning and other technological advances like AI in research and data collection as well as how the United Nations sustainable development goals are being considered by researchers. This book will help business management students and junior researchers quickly build an essential base of knowledge and gain a strategic advantage in publishing and reviewing business related research.
Title: Research Methodologies For Business Management
Author(s): Ratten Vanessa (La Trobe University Australia)
Publisher: Taylor & Francis Ltd
Barcode: 9781032323374
Pages: 142 Pages, 10 Tables, Black And White
Publication Date: 2/2/2023
Category: Sales & Marketing