Hodgson Philip
Hodgson Philip - Think Like A Ux Researcher How To Observe Users Influence Design And Shape Business Strategy - Paperback
Hodgson Philip - Think Like A Ux Researcher How To Observe Users Influence Design And Shape Business Strategy - Paperback
Books
Regular price
$68.97 USD
Regular price
Sale price
$68.97 USD
Unit price
per
Shipping calculated at checkout.
Couldn't load pickup availability
Binding: Paperback
Description: Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You ll discover how to plan and conduct UX research analyze data persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user's experience. UX Researchers Designers Project Managers Scrum Masters Business Analysts and Marketing Managers will find tools inspiration and ideas to rejuvenate their thinking inspire their team and improve their craft. In this newly revised Second Edition the authors have added six new essays that look at how UX research methods have changed in the last few years why remote methods should not be the only tools you use what to do about difficult test participants how to improve your survey questions how to identify user goals when you can t directly observe users and how understanding your own epistemological bias will help you become a more persuasive UX researcher. Key Features Provides a dive - in - anywhere book that offers practical advice and topical examples. Includes thought triggers exercises and scenarios to test your knowledge of UX research. Features workshop ideas to build a development team's UX maturity. Discusses war stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.
Title: Think Like A Ux Researcher How To Observe Users Influence Design And Shape Business Strategy
Author(s): Hodgson Philip
Publisher: Taylor & Francis Ltd
Barcode: 9781032478487
Pages: 336 Pages, 3 Tables, Black And White; 19 Line Drawings, Black And White; 27 Halftones, Black And Whi
Publication Date: 7/26/2023
Category: User Interface Design & Usability
Description: Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You ll discover how to plan and conduct UX research analyze data persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user's experience. UX Researchers Designers Project Managers Scrum Masters Business Analysts and Marketing Managers will find tools inspiration and ideas to rejuvenate their thinking inspire their team and improve their craft. In this newly revised Second Edition the authors have added six new essays that look at how UX research methods have changed in the last few years why remote methods should not be the only tools you use what to do about difficult test participants how to improve your survey questions how to identify user goals when you can t directly observe users and how understanding your own epistemological bias will help you become a more persuasive UX researcher. Key Features Provides a dive - in - anywhere book that offers practical advice and topical examples. Includes thought triggers exercises and scenarios to test your knowledge of UX research. Features workshop ideas to build a development team's UX maturity. Discusses war stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.
Title: Think Like A Ux Researcher How To Observe Users Influence Design And Shape Business Strategy
Author(s): Hodgson Philip
Publisher: Taylor & Francis Ltd
Barcode: 9781032478487
Pages: 336 Pages, 3 Tables, Black And White; 19 Line Drawings, Black And White; 27 Halftones, Black And Whi
Publication Date: 7/26/2023
Category: User Interface Design & Usability
