Andersen Torben Juul (Copenhagen Business School) - Short Introduction To Strategic Management - Paperback

Binding: Paperback
Description: The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field discussing common models tools and practices to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style it will appeal to students and practising managers and executives alike.
Title: Short Introduction To Strategic Management
Author(s): Andersen Torben Juul (Copenhagen Business School)
Publisher: Cambridge University Press
Barcode: 9781107671355
Pages: 311 Pages, 26 Halftones, Unspecified; 67 Line Drawings, Unspecified
Publication Date: 8/19/2013
Series: Cambridge Short Introductions to Management
Category: Business Strategy