Verbeke Alain (University Of Calgary)
Verbeke Alain (University Of Calgary) - International Business Strategy - Paperback
Verbeke Alain (University Of Calgary) - International Business Strategy - Paperback
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Binding: Paperback
Description: This is the first textbook on international business strategy that combines analytical rigour and true managerial insight on the functioning of large multinational enterprises (MN Es). With unique commentary on 48 seminal articles the book shows how these can be applied to businesses engaged in international expansion especially in high - distance markets.
Title: International Business Strategy
Author(s): Verbeke Alain (University Of Calgary)
Publisher: Cambridge University Press
Barcode: 9781107683099
Pages: 611 Pages, 61 Line Drawings, Unspecified
Publication Date: 4/22/2013
Category: Management & Management Techniques
Description: This is the first textbook on international business strategy that combines analytical rigour and true managerial insight on the functioning of large multinational enterprises (MN Es). With unique commentary on 48 seminal articles the book shows how these can be applied to businesses engaged in international expansion especially in high - distance markets.
Title: International Business Strategy
Author(s): Verbeke Alain (University Of Calgary)
Publisher: Cambridge University Press
Barcode: 9781107683099
Pages: 611 Pages, 61 Line Drawings, Unspecified
Publication Date: 4/22/2013
Category: Management & Management Techniques
