Lee Nancy R. (University Of Washington Seattle Wa)
Lee Nancy R. (University Of Washington Seattle Wa) - Good Works! Marketing And Corporate Initiatives That Build A Better World. And The Bottom Line - Hardcover
Lee Nancy R. (University Of Washington Seattle Wa) - Good Works! Marketing And Corporate Initiatives That Build A Better World. And The Bottom Line - Hardcover
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Binding: Hardcover
Description: Businesses can do well by doing good - - Kotler Hessekiel and Lee show you how! Marketing guru Philip Kotler cause marketing authority David Hessekiel and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.
Title: Good Works! Marketing And Corporate Initiatives That Build A Better World. And The Bottom Line
Author(s): Lee Nancy R. (University Of Washington Seattle Wa)
Publisher: John Wiley & Sons Inc
Barcode: 9781118206683
Pages: 288 Pages
Publication Date: 6/5/2012
Category: Sales & Marketing Management
Description: Businesses can do well by doing good - - Kotler Hessekiel and Lee show you how! Marketing guru Philip Kotler cause marketing authority David Hessekiel and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.
Title: Good Works! Marketing And Corporate Initiatives That Build A Better World. And The Bottom Line
Author(s): Lee Nancy R. (University Of Washington Seattle Wa)
Publisher: John Wiley & Sons Inc
Barcode: 9781118206683
Pages: 288 Pages
Publication Date: 6/5/2012
Category: Sales & Marketing Management
