Shoup Kate
Shoup Kate - Business Gamification For Dummies - Paperback
Shoup Kate - Business Gamification For Dummies - Paperback
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Binding: Paperback
Description: The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty engagement and retention.
Title: Business Gamification For Dummies
Author(s): Shoup Kate
Publisher: John Wiley & Sons Inc
Barcode: 9781118466933
Pages: 320 Pages
Publication Date: 2/4/2013
Category: Business Strategy
Description: The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty engagement and retention.
Title: Business Gamification For Dummies
Author(s): Shoup Kate
Publisher: John Wiley & Sons Inc
Barcode: 9781118466933
Pages: 320 Pages
Publication Date: 2/4/2013
Category: Business Strategy
