Yohn Denise Lee
Yohn Denise Lee - What Great Brands Do The Seven Brand - Building Principles That Separate The Best From The Rest - Hardcover
Yohn Denise Lee - What Great Brands Do The Seven Brand - Building Principles That Separate The Best From The Rest - Hardcover
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Binding: Hardcover
Description: Discover proven strategies for building powerful world - class brands It's tempting to believe that brands like Apple Nike and Zappos achieved their iconic statuses because of serendipity an unattainable magic formula or even the genius of a single visionary leader.
Title: What Great Brands Do The Seven Brand - Building Principles That Separate The Best From The Rest
Author(s): Yohn Denise Lee
Publisher: John Wiley & Sons Inc
Barcode: 9781118611258
Pages: 272 Pages
Publication Date: 1/7/2014
Category: Sales & Marketing
Description: Discover proven strategies for building powerful world - class brands It's tempting to believe that brands like Apple Nike and Zappos achieved their iconic statuses because of serendipity an unattainable magic formula or even the genius of a single visionary leader.
Title: What Great Brands Do The Seven Brand - Building Principles That Separate The Best From The Rest
Author(s): Yohn Denise Lee
Publisher: John Wiley & Sons Inc
Barcode: 9781118611258
Pages: 272 Pages
Publication Date: 1/7/2014
Category: Sales & Marketing
