Kotler Milton (Kotler Marketing Group (Kmg) Usa)
Kotler Milton (Kotler Marketing Group (Kmg) Usa) - Winning Global Markets How Businesses Invest And Prosper In The World's High - Growth Cities - Hardcover
Kotler Milton (Kotler Marketing Group (Kmg) Usa) - Winning Global Markets How Businesses Invest And Prosper In The World's High - Growth Cities - Hardcover
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Binding: Hardcover
Description: A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City - Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East.
Title: Winning Global Markets How Businesses Invest And Prosper In The World's High - Growth Cities
Author(s): Kotler Milton (Kotler Marketing Group (Kmg) Usa)
Publisher: John Wiley & Sons Inc
Barcode: 9781118893814
Pages: 288 Pages
Publication Date: 8/18/2014
Category: Sales & Marketing
Description: A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City - Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East.
Title: Winning Global Markets How Businesses Invest And Prosper In The World's High - Growth Cities
Author(s): Kotler Milton (Kotler Marketing Group (Kmg) Usa)
Publisher: John Wiley & Sons Inc
Barcode: 9781118893814
Pages: 288 Pages
Publication Date: 8/18/2014
Category: Sales & Marketing
