Gronroos Christian (Swedish School Of Economics Helsinki)
Gronroos Christian (Swedish School Of Economics Helsinki) - Service Management And Marketing Managing The Service Profit Logic - Paperback
Gronroos Christian (Swedish School Of Economics Helsinki) - Service Management And Marketing Managing The Service Profit Logic - Paperback
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Binding: Paperback
Description: * This text examines why managing the marketing function has become a responsibility for top - level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.
Title: Service Management And Marketing Managing The Service Profit Logic
Author(s): Gronroos Christian (Swedish School Of Economics Helsinki)
Publisher: John Wiley & Sons Inc
Barcode: 9781118921449
Pages: 536 Pages
Publication Date: 1/26/2016
Category: Sales & Marketing
Description: * This text examines why managing the marketing function has become a responsibility for top - level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.
Title: Service Management And Marketing Managing The Service Profit Logic
Author(s): Gronroos Christian (Swedish School Of Economics Helsinki)
Publisher: John Wiley & Sons Inc
Barcode: 9781118921449
Pages: 536 Pages
Publication Date: 1/26/2016
Category: Sales & Marketing
