Bowman Jeffrey L.
Bowman Jeffrey L. - Reframe The Marketplace The Total Market Approach To Reaching The New Majority - Hardcover
Bowman Jeffrey L. - Reframe The Marketplace The Total Market Approach To Reaching The New Majority - Hardcover
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Binding: Hardcover
Description: Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to Reframe your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population. Brands and businesses are not prepared.
Title: Reframe The Marketplace The Total Market Approach To Reaching The New Majority
Author(s): Bowman Jeffrey L.
Publisher: John Wiley & Sons Inc
Barcode: 9781119100256
Pages: 192 Pages
Publication Date: 10/5/2015
Category: Sales & Marketing
Description: Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to Reframe your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population. Brands and businesses are not prepared.
Title: Reframe The Marketplace The Total Market Approach To Reaching The New Majority
Author(s): Bowman Jeffrey L.
Publisher: John Wiley & Sons Inc
Barcode: 9781119100256
Pages: 192 Pages
Publication Date: 10/5/2015
Category: Sales & Marketing
