Hanover Dan
Hanover Dan - Experiential Marketing Secrets Strategies And Success Stories From The World's Greatest Brands - Hardcover
Hanover Dan - Experiential Marketing Secrets Strategies And Success Stories From The World's Greatest Brands - Hardcover
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Binding: Hardcover
Description: The most researched documented and comprehensive manifesto on experiential marketing. As customers take control over what when why and how they buy products and services brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half - century ago.
Title: Experiential Marketing Secrets Strategies And Success Stories From The World's Greatest Brands
Author(s): Hanover Dan
Publisher: John Wiley & Sons Inc
Barcode: 9781119145875
Pages: 224 Pages
Publication Date: 4/25/2016
Category: Sales & Marketing
Description: The most researched documented and comprehensive manifesto on experiential marketing. As customers take control over what when why and how they buy products and services brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half - century ago.
Title: Experiential Marketing Secrets Strategies And Success Stories From The World's Greatest Brands
Author(s): Hanover Dan
Publisher: John Wiley & Sons Inc
Barcode: 9781119145875
Pages: 224 Pages
Publication Date: 4/25/2016
Category: Sales & Marketing
