Brinker Scott
Brinker Scott - Hacking Marketing Agile Practices To Make Marketing Smarter Faster And More Innovative - Hardcover
Brinker Scott - Hacking Marketing Agile Practices To Make Marketing Smarter Faster And More Innovative - Hardcover
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Binding: Hardcover
Description: Apply software - inspired management concepts to accelerate modern marketing In many ways modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound it's the natural result of the world going digital.
Title: Hacking Marketing Agile Practices To Make Marketing Smarter Faster And More Innovative
Author(s): Brinker Scott
Publisher: John Wiley & Sons Inc
Barcode: 9781119183174
Pages: 288 Pages
Publication Date: 3/21/2016
Category: Sales & Marketing
Description: Apply software - inspired management concepts to accelerate modern marketing In many ways modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound it's the natural result of the world going digital.
Title: Hacking Marketing Agile Practices To Make Marketing Smarter Faster And More Innovative
Author(s): Brinker Scott
Publisher: John Wiley & Sons Inc
Barcode: 9781119183174
Pages: 288 Pages
Publication Date: 3/21/2016
Category: Sales & Marketing
