Solomon Robert (University Of Texas At Austin) - The Art Of Client Service The Classic Guide Updated For Today's Marketers And Advertisers - Hardcover

Binding: Hardcover
Description: A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive ephemeral pursuit not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise claiming there are definable actionable methods to the role and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives the book begins with a definition then follows a path from an initial new business win to beginning building losing then regaining trust with clients. It is a powerful source of counsel for those new to the business for industry veterans who want to refresh or validate what they know and for anyone in the middle of the journey to get better at what they do.
Title: The Art Of Client Service The Classic Guide Updated For Today's Marketers And Advertisers
Author(s): Solomon Robert (University Of Texas At Austin)
Publisher: John Wiley & Sons Inc
Barcode: 9781119227823
Pages: 288 Pages
Publication Date: 4/4/2016
Category: Customer Services