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Sullivan Luke
Hey Whipple Squeeze This The Classic Guide To Creating Great Advertising
Hey Whipple Squeeze This The Classic Guide To Creating Great Advertising
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Binding: Paperback
Description: The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity while critical is no longer enough to succeed. Updating all the classic creativity training from the first five editions this updated version now provides the necessary tools to navigate the field's changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram You Tube and Tik Tok Whipple will help sharpen your writing chops enhance your creativity and raise the level of your work whether you re new to the business or a practicing professional. In this fully updated edition you ll explore: How to employ the traditional concepting techniques today's creatives use as well as new developments in applied creativity and inquiry - based innovation. How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life. How to go 180 against common sense for ideas that have the potential of becoming viral. How to create the kind of portfolio that will get you a job in the industry.
Title: Hey Whipple Squeeze This The Classic Guide To Creating Great Advertising
Author(s): Sullivan Luke
Publisher: John Wiley & Sons Inc
Barcode: 9781119819691
Pages: 416 Pages
Publication Date: 2/23/2022
Category: Business & Management
Description: The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity while critical is no longer enough to succeed. Updating all the classic creativity training from the first five editions this updated version now provides the necessary tools to navigate the field's changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram You Tube and Tik Tok Whipple will help sharpen your writing chops enhance your creativity and raise the level of your work whether you re new to the business or a practicing professional. In this fully updated edition you ll explore: How to employ the traditional concepting techniques today's creatives use as well as new developments in applied creativity and inquiry - based innovation. How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life. How to go 180 against common sense for ideas that have the potential of becoming viral. How to create the kind of portfolio that will get you a job in the industry.
Title: Hey Whipple Squeeze This The Classic Guide To Creating Great Advertising
Author(s): Sullivan Luke
Publisher: John Wiley & Sons Inc
Barcode: 9781119819691
Pages: 416 Pages
Publication Date: 2/23/2022
Category: Business & Management