Mcewan Mhairi
Mcewan Mhairi - The Growth Drivers The Definitive Guide To Transforming Marketing Capabilities - Hardcover
Mcewan Mhairi - The Growth Drivers The Definitive Guide To Transforming Marketing Capabilities - Hardcover
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Binding: Hardcover
Description: The Growth Drivers explains why it is critical that organizations invest in the capabilities needed to excel at customer - centric marketing to drive growth. The authors explain what world - class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth.
Title: The Growth Drivers The Definitive Guide To Transforming Marketing Capabilities
Author(s): Mcewan Mhairi
Publisher: John Wiley & Sons Inc
Barcode: 9781119953319
Pages: 320 Pages
Publication Date: 12/12/2011
Category: Sales & Marketing Management
Description: The Growth Drivers explains why it is critical that organizations invest in the capabilities needed to excel at customer - centric marketing to drive growth. The authors explain what world - class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth.
Title: The Growth Drivers The Definitive Guide To Transforming Marketing Capabilities
Author(s): Mcewan Mhairi
Publisher: John Wiley & Sons Inc
Barcode: 9781119953319
Pages: 320 Pages
Publication Date: 12/12/2011
Category: Sales & Marketing Management
