Calkins T.
Calkins T. - Defending Your Brand How Smart Companies Use Defensive Strategy To Deal With Competitive Attacks - Paperback
Calkins T. - Defending Your Brand How Smart Companies Use Defensive Strategy To Deal With Competitive Attacks - Paperback
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Binding: Paperback
Description: Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
Title: Defending Your Brand How Smart Companies Use Defensive Strategy To Deal With Competitive Attacks
Author(s): Calkins T.
Publisher: Palgrave Macmillan
Barcode: 9781137278753
Pages: 294 Pages, Ix, 294 P.
Publication Date: 10/11/2012
Category: Sales & Marketing
Description: Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
Title: Defending Your Brand How Smart Companies Use Defensive Strategy To Deal With Competitive Attacks
Author(s): Calkins T.
Publisher: Palgrave Macmillan
Barcode: 9781137278753
Pages: 294 Pages, Ix, 294 P.
Publication Date: 10/11/2012
Category: Sales & Marketing
