Van Praet Douglas
Van Praet Douglas - Unconscious Branding How Neuroscience Can Empower (And Inspire) Marketing - Paperback
Van Praet Douglas - Unconscious Branding How Neuroscience Can Empower (And Inspire) Marketing - Paperback
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Binding: Paperback
Description: If consumers make decisions unconsciously why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market advertise and consume in the modern digital age.
Title: Unconscious Branding How Neuroscience Can Empower (And Inspire) Marketing
Author(s): Van Praet Douglas
Publisher: Palgrave Macmillan
Barcode: 9781137278920
Pages: 288 Pages
Publication Date: 3/4/2014
Category: Sales & Marketing
Description: If consumers make decisions unconsciously why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market advertise and consume in the modern digital age.
Title: Unconscious Branding How Neuroscience Can Empower (And Inspire) Marketing
Author(s): Van Praet Douglas
Publisher: Palgrave Macmillan
Barcode: 9781137278920
Pages: 288 Pages
Publication Date: 3/4/2014
Category: Sales & Marketing
