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Backaler Joel
China Goes West Everything You Need To Know About Chinese Companies Going Global
China Goes West Everything You Need To Know About Chinese Companies Going Global
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Binding: Hardcover
Description: Presenting an unrivalled perspective into the inner - workings of Chinese corporations and their expansion plans for international markets this book combines executive interviews and first - hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.
Title: China Goes West Everything You Need To Know About Chinese Companies Going Global
Author(s): Backaler Joel
Publisher: Palgrave Macmillan
Barcode: 9781137293923
Pages: 190 Pages, Xvii, 190 P.
Publication Date: 4/14/2014
Category: Multinationals
Description: Presenting an unrivalled perspective into the inner - workings of Chinese corporations and their expansion plans for international markets this book combines executive interviews and first - hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.
Title: China Goes West Everything You Need To Know About Chinese Companies Going Global
Author(s): Backaler Joel
Publisher: Palgrave Macmillan
Barcode: 9781137293923
Pages: 190 Pages, Xvii, 190 P.
Publication Date: 4/14/2014
Category: Multinationals