Thomas Manoj
Thomas Manoj - Why People (Don T) Buy The Go And Stop Signals - Hardcover
Thomas Manoj - Why People (Don T) Buy The Go And Stop Signals - Hardcover
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Binding: Hardcover
Description: Full of practical diagrams and maps as well as international case studies this book offers a unique and extensively - tested GO - STOP Signal Framework' which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
Title: Why People (Don T) Buy The Go And Stop Signals
Author(s): Thomas Manoj
Publisher: Palgrave Macmillan
Barcode: 9781137466679
Pages: 223 Pages, Xv, 223 P.
Publication Date: 5/15/2015
Category: Market Research
Description: Full of practical diagrams and maps as well as international case studies this book offers a unique and extensively - tested GO - STOP Signal Framework' which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
Title: Why People (Don T) Buy The Go And Stop Signals
Author(s): Thomas Manoj
Publisher: Palgrave Macmillan
Barcode: 9781137466679
Pages: 223 Pages, Xv, 223 P.
Publication Date: 5/15/2015
Category: Market Research
