Loparo Kenneth A.
Loparo Kenneth A. - Winning At Innovation The A - To - F Model - Paperback
Loparo Kenneth A. - Winning At Innovation The A - To - F Model - Paperback
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Binding: Paperback
Description: Innovation is a responsibility normally assigned to R& D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler and Fernando Trias de Bes together present a revolutionary model for innovation.
Title: Winning At Innovation The A - To - F Model
Author(s): Loparo Kenneth A.
Publisher: Palgrave Macmillan
Barcode: 9781137479174
Pages: 272 Pages, Xx, 272 P.
Publication Date: 1/13/2015
Category: Business Innovation
Description: Innovation is a responsibility normally assigned to R& D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler and Fernando Trias de Bes together present a revolutionary model for innovation.
Title: Winning At Innovation The A - To - F Model
Author(s): Loparo Kenneth A.
Publisher: Palgrave Macmillan
Barcode: 9781137479174
Pages: 272 Pages, Xx, 272 P.
Publication Date: 1/13/2015
Category: Business Innovation
