Lees - Marshment J.
Lees - Marshment J. - The Political Marketing Game - Paperback
Lees - Marshment J. - The Political Marketing Game - Paperback
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Binding: Paperback
Description: The Political Marketing Game identifies what works in political marketing drawing on 100 interviews with practitioners. It also shows that authenticity values and vision are as much a part of a winning strategy as market - savvy pragmatism.
Title: The Political Marketing Game
Author(s): Lees - Marshment J.
Publisher: Palgrave Macmillan
Barcode: 9781137516428
Pages: 259 Pages, Xv, 259 P.
Publication Date: 3/29/2011
Category: Industry & Industrial Studies
Description: The Political Marketing Game identifies what works in political marketing drawing on 100 interviews with practitioners. It also shows that authenticity values and vision are as much a part of a winning strategy as market - savvy pragmatism.
Title: The Political Marketing Game
Author(s): Lees - Marshment J.
Publisher: Palgrave Macmillan
Barcode: 9781137516428
Pages: 259 Pages, Xv, 259 P.
Publication Date: 3/29/2011
Category: Industry & Industrial Studies
