Lockwood Steven (Ibm Uk) - Business Analytics A Contemporary Approach - Paperback

Binding: Paperback
Description: This innovative new textbook co - authored by an established academic and a leading practitioner is the first to bring together issues of cloud computing business intelligence and big data analytics in order to explore how organisations use cloud technology to analyse data and make decisions. In addition to offering an up - to - date exploration of key issues relating to data privacy and ethics information governance and the future of analytics the text describes the options available in deploying analytic solutions to the cloud and draws on real - world international examples from companies such as Rolls Royce Lego Volkswagen and Samsung. Combining academic and practitioner perspectives that are crucial to the understanding of this growing field Business Analytics acts an ideal core text for undergraduate postgraduate and MB a modules on Big Data Business and Data Analytics and Business Intelligence as well as functioning as a supplementary text for modules in Marketing Analytics. The book is also an invaluable resource for practitioners and will quickly enable the next generation of Information Builders within organisations to understand innovative cloud based - analytic solutions.
Title: Business Analytics A Contemporary Approach
Author(s): Lockwood Steven (Ibm Uk)
Publisher: Bloomsbury Publishing Plc
Barcode: 9781137610607
Pages: 176 Pages
Publication Date: 10/4/2018
Category: Business Mathematics & Systems