Staley Samuel R.
Staley Samuel R. - The Beatles And Economics Entrepreneurship Innovation And The Making Of A Cultural Revolution - Paperback
Staley Samuel R. - The Beatles And Economics Entrepreneurship Innovation And The Making Of A Cultural Revolution - Paperback
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Binding: Paperback
Description: The Beatles are considered the most influential popular music act of the twentieth century widely recognized for their influence on popular culture. The inability of other bands and artists to imitate their fame has prompted questions such as: How did the Beatles become so successful? What factors contributed to their success? Why did they break up? The Beatles and Economics: Entrepreneurship Innovation and the Making of a Cultural Revolution answers these questions using the lens of economic analysis. Economics provides the prism for explaining why their success while legendary in scale is not mythic. This book explores how the band's commercial achievements were intimately tied to the larger context of economic globalization and rebuilding post - World War II. It examines how the Beatles time in Hamburg is best understood as an investment in human capital and why the entrepreneurial growth mindset was critical to establishing a scalable market niche and sustaining the Beatles ability to lead and shape emerging markets in entertainment and popular music. Later chapters consider how the economics of decision making and organizational theory helps us to understand the band's break - up at its economic peak. This essential text is of interest to anyone interested in the economic dynamics and social forces that shape cultural change.
Title: The Beatles And Economics Entrepreneurship Innovation And The Making Of A Cultural Revolution
Author(s): Staley Samuel R.
Publisher: Taylor & Francis Ltd
Barcode: 9781138363540
Pages: 84 Pages, 4 Line Drawings, Black And White; 4 Illustrations, Black And White
Publication Date: 3/24/2020
Series: Routledge Economics and Popular Culture Series
Category: Music Industry
Description: The Beatles are considered the most influential popular music act of the twentieth century widely recognized for their influence on popular culture. The inability of other bands and artists to imitate their fame has prompted questions such as: How did the Beatles become so successful? What factors contributed to their success? Why did they break up? The Beatles and Economics: Entrepreneurship Innovation and the Making of a Cultural Revolution answers these questions using the lens of economic analysis. Economics provides the prism for explaining why their success while legendary in scale is not mythic. This book explores how the band's commercial achievements were intimately tied to the larger context of economic globalization and rebuilding post - World War II. It examines how the Beatles time in Hamburg is best understood as an investment in human capital and why the entrepreneurial growth mindset was critical to establishing a scalable market niche and sustaining the Beatles ability to lead and shape emerging markets in entertainment and popular music. Later chapters consider how the economics of decision making and organizational theory helps us to understand the band's break - up at its economic peak. This essential text is of interest to anyone interested in the economic dynamics and social forces that shape cultural change.
Title: The Beatles And Economics Entrepreneurship Innovation And The Making Of A Cultural Revolution
Author(s): Staley Samuel R.
Publisher: Taylor & Francis Ltd
Barcode: 9781138363540
Pages: 84 Pages, 4 Line Drawings, Black And White; 4 Illustrations, Black And White
Publication Date: 3/24/2020
Series: Routledge Economics and Popular Culture Series
Category: Music Industry
