Neysen Nicolas
Neysen Nicolas - Platform Strategies A Guidebook For Entrepreneurs In The Platform Economy - Hardcover
Neysen Nicolas - Platform Strategies A Guidebook For Entrepreneurs In The Platform Economy - Hardcover
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Binding: Hardcover
Description: Over the past decade platforms have spread through many industries and generated an increasing share of the global economy. Many of the world's most valuable companies have adopted a platform - based business model and today we find that platforms pervade our everyday lives. So far however the existing management literature has failed to provide professionals and students with appropriate tools to understand the business models that make those platforms successful. This book offers rigorous analysis of the complexity of platforms as well as practical strategic guidance and tools to help you deal with this complexity. Written in an accessible style and based on a comprehensive approach Platform Strategies is self - contained and does not require the reader to have specific prior knowledge. The book is both academically rigorous and a pragmatic and efficient guide incorporating path - breaking insights from academic research on platforms with real - world applications of concepts and tools. The book engages with case studies and highlights important take - aways that can be implemented in practice. You ll learn how to use new tools of strategic management and how to adapt well - established ones. This book is an invaluable resource for entrepreneurs (experienced or aspiring) managers of existing platforms and businesses professionals and students in business management and economics.
Title: Platform Strategies A Guidebook For Entrepreneurs In The Platform Economy
Author(s): Neysen Nicolas
Publisher: Taylor & Francis Ltd
Barcode: 9781138590700
Pages: 262 Pages, 4 Tables, Black And White; 22 Line Drawings, Black And White; 22 Illustrations, Black And
Publication Date: 4/10/2023
Category: Sales & Marketing
Description: Over the past decade platforms have spread through many industries and generated an increasing share of the global economy. Many of the world's most valuable companies have adopted a platform - based business model and today we find that platforms pervade our everyday lives. So far however the existing management literature has failed to provide professionals and students with appropriate tools to understand the business models that make those platforms successful. This book offers rigorous analysis of the complexity of platforms as well as practical strategic guidance and tools to help you deal with this complexity. Written in an accessible style and based on a comprehensive approach Platform Strategies is self - contained and does not require the reader to have specific prior knowledge. The book is both academically rigorous and a pragmatic and efficient guide incorporating path - breaking insights from academic research on platforms with real - world applications of concepts and tools. The book engages with case studies and highlights important take - aways that can be implemented in practice. You ll learn how to use new tools of strategic management and how to adapt well - established ones. This book is an invaluable resource for entrepreneurs (experienced or aspiring) managers of existing platforms and businesses professionals and students in business management and economics.
Title: Platform Strategies A Guidebook For Entrepreneurs In The Platform Economy
Author(s): Neysen Nicolas
Publisher: Taylor & Francis Ltd
Barcode: 9781138590700
Pages: 262 Pages, 4 Tables, Black And White; 22 Line Drawings, Black And White; 22 Illustrations, Black And
Publication Date: 4/10/2023
Category: Sales & Marketing
