Blakey Paul (University Of Worcester Uk) - Digital Sport Marketing Concepts Cases And Conversations - Paperback

Binding: Paperback
Description: Digital sport marketing is a new dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing focusing on key issues emerging topics and practical techniques. The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts an in - depth case study and an in - depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. Full of useful features this is an essential textbook for any sport marketing sport management sport business or sport development course.
Title: Digital Sport Marketing Concepts Cases And Conversations
Author(s): Blakey Paul (University Of Worcester Uk)
Publisher: Taylor & Francis Ltd
Barcode: 9781138701403
Pages: 248 Pages, 3 Tables, Black And White; 7 Line Drawings, Black And White; 1 Halftones, Black And White
Publication Date: 9/11/2020
Category: Sports Training & Coaching