Curtis Kynda (Utah State University Usa) - Food And Agricultural Tourism Theory And Best Practice - Paperback

Binding: Paperback
Description: This book fills a gap in the growing academic discipline of food and agricultural tourism offering the first multidisciplinary approach to food tourism and the role it plays in economic development destination marketing and gastronomic exploration. It provides a comprehensive introduction to the discipline by considering food tourism in connection with both cultural values and important issues in agriculture food consumption and safety and rural heritage and sustainability. The book is divided into four Parts. Part I defines the elements of food tourism and explains its relationship with sustainability. Part II provides an overview of rural development and demonstrates the impact of industrialization and globalization on eating habits. Part III focuses on food tourism studies and market segmentation techniques to help students understand customer needs regarding food tourism products. Finally Part IV looks at the financial policy and legal requirements relating to food tourism development providing hands - on tools for students entering food tourism businesses or industries. Complemented by a wide range of international case studies key definitions and study questions Food and Agricultural Tourism is essential reading for students of tourism geography and economic development studies.
Title: Food And Agricultural Tourism Theory And Best Practice
Author(s): Curtis Kynda (Utah State University Usa)
Publisher: Taylor & Francis Ltd
Barcode: 9781138931107
Pages: 246 Pages, 17 Tables, Black And White; 23 Line Drawings, Black And White; 65 Halftones, Black And Wh
Publication Date: 10/26/2017
Category: Tourism Industry