Lascity Dr Myles Ethan (Southern Methodist University Usa) - Communicating Fashion Clothing Culture And Media - Paperback

Binding: Paperback
Description: Winner of the John G. Cawelti Award for Best Textbook / Primer How did you decide what to wear today? Did you base your selection on comfort or style? Did you want to blend in or stand out or was it just the cleanest outfit available? We each make these decisions every day reflecting how we view ourselves and impacting how others see us. Our choices matter not just to us personally but also to the magazine editors brand ambassadors and trend forecasters who make a living by selling to us. Communicating Fashion introduces key concepts from the intersecting worlds of fashion and communication studies to connect how we all use clothing to express ourselves and how media systems support that process. In doing so Myles Ethan Lascity explores social cultural and ethical issues through the work of fashion journalism brand promotions and the growing role of online influencers as well as the impact of film television and art on self - image and expression. Key topics: - Advertising Branding and Fashion Retail - Clothing Art and Cultural Significance - Clothing as Group and Cultural Norms - Clothing Identity and Interpersonal Communication - Fashion News and Tastemaking - Fashion Social Media and Influencers - Meaning within the Fashion System - On - screen Clothing
Title: Communicating Fashion Clothing Culture And Media
Author(s): Lascity Dr Myles Ethan (Southern Methodist University Usa)
Publisher: Bloomsbury Publishing Plc
Barcode: 9781350112230
Pages: 288 Pages, 100 Bw Illus
Publication Date: 3/25/2021
Category: Communication Studies