Burns Paul (University Of Bedfordshire Uk)
Burns Paul (University Of Bedfordshire Uk) - Corporate Entrepreneurship And Innovation - Paperback
Burns Paul (University Of Bedfordshire Uk) - Corporate Entrepreneurship And Innovation - Paperback
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Description: Written by a highly regarded expert on entrepreneurship this bestselling textbook provides an engaging and comprehensive overview of corporate entrepreneurship. Now in its fourth edition and fully revised throughout this accessible text is structured in four key parts that cover everything a student needs to know about the topic. After an initial consideration of what constitutes corporate entrepreneurship and innovation the author then guides students through the four pillars of entrepreneurial architecture: culture structure leadership and strategy. The third section focusses on the entrepreneurial mind - set including how to encourage creativity business ideas and developing concepts. Finally the book draws attention to corporate venturing examining venture teams intrapreneurs market development and the role of shareholder value. It is no longer sufficient for businesses to grow simply by cutting costs and taking over competitors. To achieve true success organisations must avoid an ageing product or service portfolio to bring new innovative ideas to market. Corporate entrepreneurship is inherently risky and therefore requires a fresh approach to strategy. The approach Paul Burns offers will successfully overcome barriers to launching new ideas internal challenges of managing creativity and show how to foster an entrepreneurial culture. This is the go - to textbook for all students studying Corporate Entrepreneurship Intrapreneurship or Corporate Venturing at undergraduate postgraduate or MB a level. The book is also essential reading for courses on Strategic Entrepreneurship and Innovation. New to this Edition: - Fully revised and updated content throughout with new four - part structure - Brand new case studies in every chapter featuring some of the world's highest profile companies from across the globe - A greater focus on innovation including a new chapter on this topic at the start of the book - New chapters on Developing a Business Model Managing Change and Managing Risk - New on - page glossary with key terms highlighted in the text and defined in the margins - New Activities and Group Discussion topics at the end of each chapter Accompanying online resources for this title can be found at bloomsburyonlineresources. com/corporate - entrepreneurship - and - innovation - 4e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Title: Corporate Entrepreneurship And Innovation
Author(s): Burns Paul (University Of Bedfordshire Uk)
Publisher: Bloomsbury Publishing Plc
Barcode: 9781352008791
Pages: 504 Pages
Publication Date: 2/28/2020
Category: Entrepreneurship
Description: Written by a highly regarded expert on entrepreneurship this bestselling textbook provides an engaging and comprehensive overview of corporate entrepreneurship. Now in its fourth edition and fully revised throughout this accessible text is structured in four key parts that cover everything a student needs to know about the topic. After an initial consideration of what constitutes corporate entrepreneurship and innovation the author then guides students through the four pillars of entrepreneurial architecture: culture structure leadership and strategy. The third section focusses on the entrepreneurial mind - set including how to encourage creativity business ideas and developing concepts. Finally the book draws attention to corporate venturing examining venture teams intrapreneurs market development and the role of shareholder value. It is no longer sufficient for businesses to grow simply by cutting costs and taking over competitors. To achieve true success organisations must avoid an ageing product or service portfolio to bring new innovative ideas to market. Corporate entrepreneurship is inherently risky and therefore requires a fresh approach to strategy. The approach Paul Burns offers will successfully overcome barriers to launching new ideas internal challenges of managing creativity and show how to foster an entrepreneurial culture. This is the go - to textbook for all students studying Corporate Entrepreneurship Intrapreneurship or Corporate Venturing at undergraduate postgraduate or MB a level. The book is also essential reading for courses on Strategic Entrepreneurship and Innovation. New to this Edition: - Fully revised and updated content throughout with new four - part structure - Brand new case studies in every chapter featuring some of the world's highest profile companies from across the globe - A greater focus on innovation including a new chapter on this topic at the start of the book - New chapters on Developing a Business Model Managing Change and Managing Risk - New on - page glossary with key terms highlighted in the text and defined in the margins - New Activities and Group Discussion topics at the end of each chapter Accompanying online resources for this title can be found at bloomsburyonlineresources. com/corporate - entrepreneurship - and - innovation - 4e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Title: Corporate Entrepreneurship And Innovation
Author(s): Burns Paul (University Of Bedfordshire Uk)
Publisher: Bloomsbury Publishing Plc
Barcode: 9781352008791
Pages: 504 Pages
Publication Date: 2/28/2020
Category: Entrepreneurship
