Kotler Philip - Reimagining Operational Excellence Inspirations From Asia - Hardcover

Binding: Hardcover
Description: Explore the cutting - edge of marketing new products and services from leading businesses in Asia In Reimagining Operational Excellence: Inspirations From Asia world - renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful text Kotler explores the dynamic competition between Asia and the global West revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations including quality cost delivery service creativity and innovation highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler's analysis extends to significant developments within the global business ecosystem showcasing how countries like Singapore Japan Korea India and China are redefining business efficiency and continuous improvement. You'll also find In - depth examinations of China's unique and competitive economic ecosystem Discussions of the increasingly foundational role played by Singapore as an international business hub An analysis of the latest economic developments in South Korea driving marketing excellence in that country Reimagining Operational Excellence: Inspirations From Asia is an essential guide for anyone involved in marketing advertising business operations or entrepreneurship. This book is not just an analysis of Asian marketing prowess; it's a blueprint for harnessing these strategies to drive business growth and success in today's rapidly changing global market.
Title: Reimagining Operational Excellence Inspirations From Asia
Author(s): Kotler Philip
Publisher: John Wiley & Sons Inc
Barcode: 9781394239245
Pages: 304 Pages
Publication Date: 8/13/2024
Category: Operational Research