Gallagher David
Gallagher David - Truth Be Told How Authentic Marketing And Communications Wins In The Purposeful Age - Paperback
Gallagher David - Truth Be Told How Authentic Marketing And Communications Wins In The Purposeful Age - Paperback
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Binding: Paperback
Description: Harness the opportunities for marketing in the age of purpose and learn why it's so important to be a 'truth teller by creating authentic communication campaigns generating honest content and avoiding accusations of 'purpose washing'.
Title: Truth Be Told How Authentic Marketing And Communications Wins In The Purposeful Age
Author(s): Gallagher David
Publisher: Kogan Page Ltd
Barcode: 9781398600164
Pages: 264 Pages
Publication Date: 4/27/2021
Category: Public Relations
Description: Harness the opportunities for marketing in the age of purpose and learn why it's so important to be a 'truth teller by creating authentic communication campaigns generating honest content and avoiding accusations of 'purpose washing'.
Title: Truth Be Told How Authentic Marketing And Communications Wins In The Purposeful Age
Author(s): Gallagher David
Publisher: Kogan Page Ltd
Barcode: 9781398600164
Pages: 264 Pages
Publication Date: 4/27/2021
Category: Public Relations
