Edwards Helen
Edwards Helen - From Marginal To Mainstream Why Tomorrows Brand Growth Will Come From The Fringes - And How To Get There First - Paperback
Edwards Helen - From Marginal To Mainstream Why Tomorrows Brand Growth Will Come From The Fringes - And How To Get There First - Paperback
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Binding: Paperback
Description: Understand how legacy and mainstream brands from B 2 B and B 2 C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.
Title: From Marginal To Mainstream Why Tomorrows Brand Growth Will Come From The Fringes - And How To Get There First
Author(s): Edwards Helen
Publisher: Kogan Page Ltd
Barcode: 9781398604315
Pages: 264 Pages
Publication Date: 2/28/2023
Category: Advertising
Description: Understand how legacy and mainstream brands from B 2 B and B 2 C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.
Title: From Marginal To Mainstream Why Tomorrows Brand Growth Will Come From The Fringes - And How To Get There First
Author(s): Edwards Helen
Publisher: Kogan Page Ltd
Barcode: 9781398604315
Pages: 264 Pages
Publication Date: 2/28/2023
Category: Advertising
