Virji Purna
Virji Purna - High - Impact Content Marketing Strategies To Make Your Content Intentional Engaging And Effective - Paperback
Virji Purna - High - Impact Content Marketing Strategies To Make Your Content Intentional Engaging And Effective - Paperback
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Binding: Paperback
Description: Winner: 2023 Goody Business Book Awards - Marketing - Digital Marketing Winner: 2023 Chanticleer International Book Awards Harvey Chute First Place Category Winner - Non - Fiction Business & Enterprise Create meaningful engagement drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy. In an era of user - generated human - generated and machine - generated content mistakes are increasingly costlier to make. And more difficult to recover from. To succeed in the highly competitive creator economy of today and the future content marketers need to rethink their approach or go the way of the dinosaurs. High - Impact Content Marketing shows how to succeed by taking a simplified yet strategic approach to standing out and driving revenue impact. It covers time - proven strategies to create video audio social media and longer - form content that audiences will actually want to consume and how to do so in a genuinely inclusive way. It also shows how to master content distribution across channels such as websites blogs email and social media networks to maximize reach engagement and impact. What makes High - Impact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact. It features easy - to - implement frameworks and actionable guides throughout as well as examples of best - in - class content marketing from the likes of Patagonia Microsoft Spotify and Google plus interviews with top industry experts from across the globe. Guidance is also included on how to align content with various stages of the customer journey. This is an essential blueprint for ensuring the long - term success of your content marketing strategy to increase brand awareness build relationships and boost conversions.
Title: High - Impact Content Marketing Strategies To Make Your Content Intentional Engaging And Effective
Author(s): Virji Purna
Publisher: Kogan Page Ltd
Barcode: 9781398608436
Pages: 352 Pages
Publication Date: 7/25/2023
Category: Sales & Marketing
Description: Winner: 2023 Goody Business Book Awards - Marketing - Digital Marketing Winner: 2023 Chanticleer International Book Awards Harvey Chute First Place Category Winner - Non - Fiction Business & Enterprise Create meaningful engagement drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy. In an era of user - generated human - generated and machine - generated content mistakes are increasingly costlier to make. And more difficult to recover from. To succeed in the highly competitive creator economy of today and the future content marketers need to rethink their approach or go the way of the dinosaurs. High - Impact Content Marketing shows how to succeed by taking a simplified yet strategic approach to standing out and driving revenue impact. It covers time - proven strategies to create video audio social media and longer - form content that audiences will actually want to consume and how to do so in a genuinely inclusive way. It also shows how to master content distribution across channels such as websites blogs email and social media networks to maximize reach engagement and impact. What makes High - Impact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact. It features easy - to - implement frameworks and actionable guides throughout as well as examples of best - in - class content marketing from the likes of Patagonia Microsoft Spotify and Google plus interviews with top industry experts from across the globe. Guidance is also included on how to align content with various stages of the customer journey. This is an essential blueprint for ensuring the long - term success of your content marketing strategy to increase brand awareness build relationships and boost conversions.
Title: High - Impact Content Marketing Strategies To Make Your Content Intentional Engaging And Effective
Author(s): Virji Purna
Publisher: Kogan Page Ltd
Barcode: 9781398608436
Pages: 352 Pages
Publication Date: 7/25/2023
Category: Sales & Marketing
