Shukla Paurav - Brand Management Principles And Applications For Effective Branding - Paperback

Binding: Paperback
Description: How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real - life applications with a range of perspectives and research insights into the theoretical societal and socio - cultural contexts to cover all the key aspects of brand management. Exploring areas such as the key definitions and elements of branding brand loyalty and positioning and brand communication it offers an easy - to - follow operationalized focus on areas such as measuring brand equity co - branding and brand architecture. Featuring case studies and examples from Uber Guinness Li - Ning Arm & Hammer Balenciaga and Netflix Brand Management also examines new and emerging topics including managing brand crisis brands responsibilities and digital brand analytics. It is supported by a range of features such as learning outcomes 'in practice boxes key concepts and discussion questions and online resources consisting of lecture slides video links and an instructors manual containing further case studies and exercises. This is an indispensable textbook for undergraduate and postgraduate students of brand management.
Title: Brand Management Principles And Applications For Effective Branding
Author(s): Shukla Paurav
Publisher: Kogan Page Ltd
Barcode: 9781398611580
Pages: 344 Pages
Publication Date: 5/28/2024
Category: Sales & Marketing