Barker Alan
Barker Alan - The Complete Copywriter Create Marketing Copy That Works - Paperback
Barker Alan - The Complete Copywriter Create Marketing Copy That Works - Paperback
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Binding: Paperback
Description: Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them. As marketing becomes more multi - platformed more measurable and enabled by digital tools and regenerative - AI marketing communications must be increasingly nuanced responsive and with a distinct human touch. From paid social to press releases from landing pages to white papers and from internal communications to engaging with customers the sheer range of writing challenges can feel daunting. How can you keep it targeted? How can you keep it personal? How can you keep it conversational? The Complete Copywriter gives you all the tools you'll need to create exceptional marketing copy. This comprehensive guide covers every aspect of the copywriting craft from creativity and planning to revision and execution. Learn how to exercise your creativity be refreshingly adaptable with your words generate ideas maintain reader attention hone your empathy and bring words to life so that you deliver copy that works every time.
Title: The Complete Copywriter Create Marketing Copy That Works
Author(s): Barker Alan
Publisher: Kogan Page Ltd
Barcode: 9781398613539
Pages: 288 Pages
Publication Date: 1/28/2025
Category: Public Relations
Description: Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them. As marketing becomes more multi - platformed more measurable and enabled by digital tools and regenerative - AI marketing communications must be increasingly nuanced responsive and with a distinct human touch. From paid social to press releases from landing pages to white papers and from internal communications to engaging with customers the sheer range of writing challenges can feel daunting. How can you keep it targeted? How can you keep it personal? How can you keep it conversational? The Complete Copywriter gives you all the tools you'll need to create exceptional marketing copy. This comprehensive guide covers every aspect of the copywriting craft from creativity and planning to revision and execution. Learn how to exercise your creativity be refreshingly adaptable with your words generate ideas maintain reader attention hone your empathy and bring words to life so that you deliver copy that works every time.
Title: The Complete Copywriter Create Marketing Copy That Works
Author(s): Barker Alan
Publisher: Kogan Page Ltd
Barcode: 9781398613539
Pages: 288 Pages
Publication Date: 1/28/2025
Category: Public Relations
