Florence Caroline - Data Storytelling In Marketing How To Tell Persuasive Stories Through Data - Paperback

Binding: Paperback
Description: Marketers are storytellers they write content marketing strategies and devise internal communications but unless these stories are evidence - based they won't be believable or truly persuasive. Understanding how to use data to build and tell stories is an increasingly important part of the modern - day marketers toolkit. Stories centered on robust evidence and credible data can withstand challenges provide meaning offer insight and engage audiences. This book is designed to plug the data storytelling skills gap and enable marketing professionals to cut through the data overload join the data dots and create engaging narratives and content. Regardless of whether you're a data expert data anxious or a data sceptic this book will give you the tools to help you to communicate more effectively with your customers and your stakeholders. Written by expert trainer Caroline Florence this book outlines how to build robust and compelling data stories. Drawing on her client work with companies such as Toyota Lactalis News UK Mars Petcare and AX a plus contributions from experts across data insights marketing and customer experience this book provides a practical roadmap to increase your influence with data storytelling.
Title: Data Storytelling In Marketing How To Tell Persuasive Stories Through Data
Author(s): Florence Caroline
Publisher: Kogan Page Ltd
Barcode: 9781398615038
Pages: 296 Pages
Publication Date: 6/25/2024
Category: Sales & Marketing