O'sullivan Ryan - Building B 2b Relationships How To Identify Map And Develop Key Relationships To Win More Business - Paperback

Binding: Paperback
Description: With more people involved in B 2 B buying decisions and deals becoming more complex than ever it's imperative to properly understand who the key stakeholders in each of your deals are and how to engage with them. Building B 2 B Relationships presents a step - by - step guide to mapping researching and leveraging the relevant relationships helping you to win more and win faster. Providing a flexible methodology that can sit alongside whatever sales process you have in place this book supports all kinds of deals whether it's providing a better understanding of your Key Accounts helping guide large complex deals or winning new pilots and new business. By mapping monitoring and measuring your relationships with all relevant stakeholders you'll be able to better utilize each one in order to drive business. With real - world examples from major global clients who have successfully implemented this methodology learn how you can leverage your B 2 B relationships to maximize results.
Title: Building B 2b Relationships How To Identify Map And Develop Key Relationships To Win More Business
Author(s): O'sullivan Ryan
Publisher: Kogan Page Ltd
Barcode: 9781398615410
Pages: 296 Pages
Publication Date: 12/31/2024
Category: Sales & Marketing