Kogan Page Ltd - The Future Of Luxury Customer Experience How To Create High - Value Personalized Omnichannel Experiences - Paperback

Binding: Paperback
Description: What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique high - end experiences for their customers? These are the questions that The Future of Luxury Customer Experience has been designed to answer as it explores how luxury brands can best utilize human touch and new technologies to deliver experiences that surprise and delight customers in a truly omnichannel environment. Using case studies from world - leading luxury retailers such as Ferrari Cartier Audemars Piguet Mandarin Oriental Valentino Bottega Veneta and many others this book explains what makes a luxury customer experience different. Learn how luxury brands need to evolve in order to adapt to the changing landscape using data and the latest technology to provide exceptional customer experiences whilst protecting their customer's privacy. Written by experts from the world - leading SD a Bocconi School of Management this book provides a thorough understanding of how to create and deliver luxury customer experiences that will build long - lasting customer loyalty as well as how these experiences can build and support brand awareness. Covering topics such as arts and culture authenticity inclusivity and social responsibility the use of AI and virtual experiences as well as how to set KP Is to evaluate success this book provides practical advice on how to create a luxury customer experience that will deliver exceptional results.
Title: The Future Of Luxury Customer Experience How To Create High - Value Personalized Omnichannel Experiences
Brand: Kogan Page Ltd
Barcode: 9781398615458
Pages: 344 Pages
Publication Date: 8/27/2024
Category: Customer Services