Brennan Bridget
Brennan Bridget - Winning Her Business How To Transform The Customer Experience For The Worlds Most Powerful Consumers - Paperback
Brennan Bridget - Winning Her Business How To Transform The Customer Experience For The Worlds Most Powerful Consumers - Paperback
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Binding: Paperback
Description: Bridget Brennan CEO of Female Factor shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women. When people think about the world's growth markets they often envision countries like China and India. Yet they miss the largest one right here at home: women. With women driving 70 to 80 percent of consumer purchasing it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No. In Winning Her Business Bridget Brennan advisor to some of the world's biggest brands and businesses provides a roadmap for selling in a world dominated by the rise of women's economic power. She points out how classic sales practices that focused on simply offering product knowledge are no longer enough in today's Google - informed world. Instead savvy business people must adapt by learning how to deliver transformational customer experiences that speak to women and by developing stronger interpersonal skills value - added knowledge and emotional - engagement techniques that inspire sales referrals and repeat business. Bolstered by a dozen years of research Brennan offers invaluable insight into women as consumers and shows readers how at the end of the day mastering an inclusive customer experience is something everyone appreciates.
Title: Winning Her Business How To Transform The Customer Experience For The Worlds Most Powerful Consumers
Author(s): Brennan Bridget
Publisher: Harpercollins Focus
Barcode: 9781400210008
Pages: 256 Pages
Publication Date: 3/3/2020
Category: Customer Services
Description: Bridget Brennan CEO of Female Factor shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women. When people think about the world's growth markets they often envision countries like China and India. Yet they miss the largest one right here at home: women. With women driving 70 to 80 percent of consumer purchasing it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No. In Winning Her Business Bridget Brennan advisor to some of the world's biggest brands and businesses provides a roadmap for selling in a world dominated by the rise of women's economic power. She points out how classic sales practices that focused on simply offering product knowledge are no longer enough in today's Google - informed world. Instead savvy business people must adapt by learning how to deliver transformational customer experiences that speak to women and by developing stronger interpersonal skills value - added knowledge and emotional - engagement techniques that inspire sales referrals and repeat business. Bolstered by a dozen years of research Brennan offers invaluable insight into women as consumers and shows readers how at the end of the day mastering an inclusive customer experience is something everyone appreciates.
Title: Winning Her Business How To Transform The Customer Experience For The Worlds Most Powerful Consumers
Author(s): Brennan Bridget
Publisher: Harpercollins Focus
Barcode: 9781400210008
Pages: 256 Pages
Publication Date: 3/3/2020
Category: Customer Services
